TN211: 7 ways to research where to find your clients

Market research is so important to validate your business and avoid costly mistakes, but it is also the best way to learn where to find your ideal clients. However, market research is something that is often either seen as a very complex thing that only big corporate companies can afford or as a huge hassle…

Where to draw the line on what you offer for free

Where to draw the line on what you offer for free

As entrepreneurs, we all want to build positive relationships and generate leads that will help us grow our business. But when it is OK to offer your products or services for free? How can you refuse to do something for free and still provide value for a potential customer? These are questions that come up…

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TN209: Free vs paid value Where to draw the line?

When you are running your own business, you want to serve your customers and build as many positive relationships as you can. But when it comes to people asking you to do things for free, this can be really challenging. It is hard to know what to say ‘yes’ to without taking time and energy…