Posts by Amel Derragui

Many women around the globe act as full or part time caregivers in some capacity and their free labor allows businesses to expand profits and take advantage of their creativity. Often, as a result women are financially dependent and vulnerable. If you do find yourself on the spectrum of vulnerability and financial dependence, know that…

What exactly is a ‘brand evolution’? Just like a personal evolution, a brand also requires the creator to dig deep and ask the hard questions like: Am I showing up in a way that feels good and is helpful to my audience? Does my design style represent the vibe and vision I want to portray? …

Building revenue, joy, and balancing your lifestyle? That’s the dream. But, it isn’t always as easy as it looks. Solopreneurs and small business owners alike can quickly get swallowed up by their business, working in it and not on it. To add, as online business owners, it can be difficult to find time for your…

Podcasts are all the craze these days, but what is the buzz really about?  Whether you aren’t sure about podcasting or don’t know where to start, this guide will provide you with all the information you need from the benefits of podcasts to how to produce one on your own.  Speaking of benefits, did you…

Without market research you might find yourself implementing many different strategies with little results. Conducting research is often seen as time consuming or for larger companies with plenty of resources, but with my 7 tips you’ll find yourself with increased visibility and building relationships with long-term clients. There’s a direct correlation between the market research…