TN256: The numbers you should keep track of in your business – With Jeff Sauer

By Amel Derragui | 03/28/2022 |

As solo entrepreneurs and small business owners, it is easy to feel intimidated and overwhelmed by data. Tracking data is only for big companies, isn’t it?

What if we told you that tracking your numbers is for every business owner and can actually be fun? Contrary to popular belief, tracking data also enables you to protect your audiences and customers in line with GDPR regulations whilst working smarter, not harder.

In this episode, Jeff Sauer offers constructive straightforward advice to demystify data and the common fears around technology. He explains why it is important for every entrepreneur to start early, which parts you should know about and how you can embrace them wholeheartedly.

Listen in to let Jeff challenge your views about data, how it can work well for you and why you need it in your life.

If you’re an entrepreneur everybody tells you that you need to know more, more and more. You have permission to do fewer things but do them well to guide you forward.

Jeff Sauer is the Founder of Data Driven, business coach, blogger at Jeffalytics, lecturer, and a Five-Time Inc 5000 award-winning agency owner. A firm believer in data-driven marketing, Jeff was named as one of the top 25 most influential PPC Experts and his work has been featured in many industry publications and “best of” lists.

He has trained 19,000 students in the art of data driven marketing, building up his fully-remote business over the past 6 years while on the road across 50+ countries. He is ready to continue sharing unique insights on data in the marketplace, micro-investing, and the digital nomad world.

Jeff wants to help people realize digital marketing could be their strength and something they enjoy doing whether they are entrepreneurs, corporate leaders, or freelancers on the road interested in learning how small data works in order to build profitable businesses.

What you will learn:

What is small data and why is it important even for solo entrepreneurs
What key data you need to track in your business without getting overwhelmed
How to overcome the fear of technology and demystify data to take your business to the next level