TN258: How to write and edit content in an effective & inclusive way – With Ema Naito

Do you get over stressed about writing good content for your website and blogs? What happens when your audience’s language ability is not the same as yours? Do you know how to communicate with them? While it can feel tricky to write effectively and inclusively for a global audience, it doesn’t have to be.

Ema Naito joins us in this episode to talk about the importance of writing for people whose language levels are different to your own.  She breaks down the barriers that we create for ourselves about how to write well. As an advocate for plain language, she also offers tips and advice for simple, effective and inclusive communication in your business.

Writing in simple plain language is the best way to be effective with your content, but it is also a movement to be more inclusive of people who have different reading and language abilities.

Ema Naito, founder of The Clarity Editor, is a bilingual scholarly editor who loves clear, plain English. She edits for social science academics and international development organizations. Ema grew up between Tokyo and the US East Coast and is now based in Bangkok. In her past career, Ema was a project manager for organizations like UNICEF and the International Labour Organization.

What you will learn:

• Why writing in plain language is better for your clients and audiences
• The importance of how you represent your writing visually
• How to write inclusive content for differing language abilities

Resources and inspiration:

• Read the article: Plain language is a civil right
• Read the article: Plain language: Using design elements for clear communication
• Plain English Campaign (including “The A-Z of alternative words”)
• Plain language guidelines (US government)
• Inclusion Guideline: How to Write Inclusive Copy
• PRCA Accessible Communications Guidelines (spring 2022)
• UK Gov – Dos and Don’ts of designing for accessibility
• Find the book here: Robin Williams. 2014. The Non-Designer’s Design Book (4th ed.).
• Fundamental design principles for non-designers
• Typography elements everyone needs to understand

Find Ema Online:

• Website: TheClarityEditor.com
• Email: info@theclarityeditor.com
• LinkedIn: Ema Naito
• Twitter: Ema@The Clarity Editor
• Blog: www.theclarityeditor.com/blog/

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